Quickshow Creates a Hearing Aid Booth for Jinghao: Innovative Practice Based on the deepseek Idea
Webvista Studio
In the highly competitive hearing aid market, Jinghao, a brand dedicated to providing high - quality hearing solutions for the hearing - impaired, strives to convey its product value and brand concept through unique display methods. Adhering to the deepseek idea, Quickshow Company worked closely with Jinghao to carefully create a distinctive exhibition booth that successfully attracted extensive attention in relevant industry exhibitions.
In - depth Research: Grasping the Core of the Brand and Users
The key to the deepseek idea lies in in - depth exploration. At the beginning of the project, the design team of Quickshow conducted a comprehensive and in - depth study of the Jinghao brand. After several rounds of in - depth communication with Jinghao's internal team, we clarified that its brand's core value lies in integrating cutting - edge technology with attentive care, and is committed to providing customized hearing aid products for users with different degrees of hearing impairment and in different life scenarios.
At the same time, we carried out extensive research on the hearing - impaired population. We learned that they have special needs in terms of mobility and visual information acquisition. For example, some hearing - impaired people may require more spacious spaces to ensure safety when moving due to their hearing impairment; in terms of visual perception, they may rely more on clear and eye - catching signs and displays. These meticulous insights provided a solid basis for the subsequent booth design.
Space Planning: Balancing Practicality and Comfort
Based on the previous research, the booth space layout fully considers the movement characteristics of the hearing - impaired. The design of wide passageways ensures that wheelchairs and mobility - aid devices can pass freely, avoiding the inconvenience caused by narrow spaces. The height of the display area has been carefully considered, which is not only convenient for standing visitors to observe products up close but also takes into account the line - of - sight height of wheelchair - bound visitors, ensuring that all types of people can easily obtain product information.
The negotiation area is set in a relatively quiet and independent space to reduce external interference and create a good environment for communication between Jinghao and customers. At the same time, through ingenious space separation and guidance, the negotiation area and the display area are kept in close contact, allowing customers to return to the display area at any time to further understand the products of interest during the communication process.
Visual Design: Highlighting Information and Emotional Connection
In terms of visual presentation, the booth adopts a simple and clear color scheme. Mainly using bright and soft color tones, it creates a warm and comfortable atmosphere, which is in line with Jinghao's brand concept of conveying care. The product display area uses high - contrast backgrounds and clear logos to ensure that the hearing aid products can be presented prominently, making it easy for the hearing - impaired to quickly focus on key information.
Large - format promotional posters and display videos not only showcase the advanced technology and stylish appearance of Jinghao hearing aids but also trigger emotional resonance among visitors through the display of real user cases and life scenarios. Let them truly feel how Jinghao products can improve the quality of life of the hearing - impaired and enhance their sense of identity and trust in the brand.
Interactive Experience: Strengthening Product Perception
The interactive experience area is a highlight of this booth design. We set up experience spaces that simulate a variety of daily scenarios, such as noisy streets, quiet libraries, and lively party venues. Visitors can personally wear Jinghao hearing aids in these scenarios and directly experience the excellent performance and precise noise - reduction effects of the products in different environments.
Professional staff provide one - on - one guidance on the side, adjusting the parameters of the hearing aids in real - time according to the visitors' feedback to demonstrate the personalized customization function of the products. This immersive interactive experience allows visitors to deeply understand the unique advantages of Jinghao hearing aids, greatly enhancing the brand's attractiveness and product persuasiveness.
Consideration of Details: Demonstrating Humanistic Care
From the material selection of display props to the lighting arrangement, every detail has been carefully carved. The display racks are made of smooth materials without sharp corners to prevent visitors from accidental collisions and injuries. The lighting design ensures sufficient brightness to display the products while avoiding direct strong light to cause visual discomfort, fully considering the possible greater sensitivity of the hearing - impaired to light.
In various areas of the booth, barrier - free facilities and guidance signs are also thoughtfully set up to ensure that the hearing - impaired can visit the entire booth independently and smoothly. These details fully reflect the meticulous humanistic care for users in the deepseek idea.
During the exhibition, Jinghao's booth attracted a large number of visitors to stop due to its unique design and excellent experience. Many potential customers showed great interest in Jinghao's products through personal experience, and many of them expressed their intention to cooperate on the spot. By applying the deepseek idea, Quickshow successfully created a booth for Jinghao that integrates functionality, aesthetics, and humanistic care, effectively enhancing the brand image and product influence. In the future, Quickshow will continue to uphold this concept, create excellent booth designs for more brands, and help them stand out in the market.