If you’re exhibiting with a standard booth at your next trade show, you’re not alone. Many first-time exhibitors start with the organizer-provided 10x10ft or 10x20ft booths, also known as “standard booths” or “inline booths.” But here’s the reality: without a thoughtful upgrade, these booths tend to look alike—and often go unnoticed.

That’s where strategic lighting and custom visuals come into play.

A Real Case: 10x20ft Dual-Aisle Standard Booth with Lightbox Upgrade

In one of our recent projects, we worked with a client who booked a 10x20ft double-opening booth. While most surrounding exhibitors simply hung printed posters on their back walls, we designed a solution using two 10x10ft SEG lightboxes combined with a 10x10ft fabric print in the center.

The result? A fully illuminated, cohesive back wall that didn’t just display their brand—it made their booth glow from across the aisle.

Why Lighting Matters More Than You Think

Exhibition centers often have uneven lighting. While organizers provide basic lighting for general areas, individual booths can look dim and flat. Our team has tested this in multiple shows: booths with integrated lightboxes attract 4–5x more foot traffic compared to unlit ones.

Lighting draws attention. It highlights your products, elevates your brand’s presence, and communicates professionalism. If you’ve already invested in developing a strong product or service, showcasing it in the right light (literally) makes all the difference.

Custom Illuminated Fascia: Stand Out from the Header

Standard booth headers typically show your company name and booth number printed on a basic white board. This is a missed opportunity.

We provide customized lightbox logos and illuminated company name panels that replace this generic look with a professional branded display. This simple upgrade enhances your visual identity and builds instant trust with visitors.

Worried About Your First Trade Show? We’ve Got You Covered

If this is your first time exhibiting and you’re starting with a standard booth, don’t worry—we offer:

• Free customized booth design proposals
• Accurate cost estimates based on your specific needs
• Pre-show support including graphic design submission, power rental, insurance assistance, and documentation
• One-stop service from design to on-site setup and dismantling

Our mission is to make your trade show experience seamless and successful. Whether you want to stand out with a lightbox display, upgrade your signage, or simply get expert guidance—we’re here to help.

For trends in exhibition design concepts, please refer to this blog

We provide one-stop booth design services worldwide and have been rooted in the industry for 18 years.If you need contact us.

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